Pre-Event Coverage

We created and launched a press release with multiple announcements leading up to the event. We secured placements across several event calendars and multiple announcements, including an event feature announcement in Forbes.

We also secured a live, local TV segment that lasted for 9 minutes, 4 minutes beyond the expected segment length. We were able to secure coverage not only for our client, but for 3 other female founders in the plant-based space.

Coordinating & Managing Press Interviews - Day of the Event

Our team flew out to support press attendance at the Vegan Women Summit. We coordinated and created a full calendar of interviews for speakers and journalists for the day of the event. We signed in each journalist and escorted them to their interviews, and were able to negotiate additional interviews for speakers and our client based on mutual interests.

We were not only able to secure several features centering the event, we also secured multiple articles that mentioned the event and specific interviews we had coordinated for speakers and journalists.

Ensuring Speaker Safety - Day of the Event

During a security threat for one VIP speaker, our team quickly pivoted and executed a plan to make sure that the VIP was well-accommodated for and had a private space with which we coordinated and personally escorted each member of the press in and out of the room.

Jennifer had a powerful background as a Silicon Valley disruptor.

To help her break out of the vegan sphere, we worked on leveraging her prior experience and framing her expertise as a plant-based and sustainability futurist.

We were able to secure some speaking panels to entrepreneurship-focused groups, interviews with Tier 1 organizations like Reuters, social good podcasts, and top VC and business podcasts to discuss her views on industry trends.

With her expanded thought leadership branding, Jennifer also won Food Processing’s 2022 Influential Women in Food Award.

We crafted a full Book Launch strategy and campaign for Social Media and Press using a unique strategy to drum up a Book Support Team.

We planned and supported the team in scheduling a Book Tour across the United States in 6 cities.

The launch and tour garnered wide acclaim, including a PBS Channel 13 TV segment on the book.