Hustle
A DIY PR Accelerator for Founders, Startups, and Scaleups
We bring the know-how.
You bring the hustle.
Together, we’ll get results.
Hey there — we’re guessing you’re here because you want to get press.
Perhaps you see others in your industry flourishing in the media, and you’re wondering if that could be you.
Perhaps you’ve been told that you needed to hire an expensive PR agency. Maybe you’ve even hired one and didn’t see results.
Perhaps you’re worried about making mistakes. You’re almost certainly worried about your bandwidth and time you’ll have to spend; you’re already wearing too many hats. You might be worrying that you don’t have the contacts, and you don’t know how to measure ROI for your brand.
We’ve been in your shoes, and we’re here to tell you it is possible to get high performing media features through your own efforts, no matter what industry you’re in… without taking too much of your time, budget, or bandwidth.
We’ve created an accelerator program to not only share our secrets as serial entrepreneurs and expert publicists, but to guide you through the entire process of creating a strategy that helps you build strong media relationships by telling the RIGHT story at the RIGHT time to the RIGHT people.
Let’s dive in.
Hustle is a 12-week guided, in-depth program that gives you all the tools you need to build your PR playbook and get press without any prior connections.
8 Modules. 12 weeks. Go at your own pace on over 20 lessons and 30 workbooks and pitch templates.
With 3 months of expert mentorship as you create your outreach strategy, lists, & pitches, all you have to do is hustle.
What You’ll Learn
Get Press Without Prior Connections
You don’t need to be Samantha Jones or have a little black book to get featured.
It is possible to get press without a digital footprint.
In Hustle, you’ll learn tried and true methods to get PR from scratch, designed for founders, by a founder who has been there and done it herself.
Let’s recap what you get…
8 modules of over 20 lessons designed specifically for entrepreneurs to build your PR strategy (Value: $1800)
Over 30 downloadable, strategic templates to hone in on your highest-ROI campaign opportunities, and structure a consistent PR strategy that works for + with you. (Value: $1200)
3 months of highly detailed, personalized expert feedback on all of your strategy submissions (you have a publicist to gut-check and revise your pitches, without the costly retainer!) (Value: $1500)
Monthly, Live Expert Office Hours, where we answer your questions in depth - (Value: $1000)
Added to our roster of brands we share with the press - (Value: $1000)
Total Value: $6500
Total Program Investment: $900
“French Press PR combines the brilliance of traditional PR with a savvy, scrappy approach to entrepreneurship. Candice's background as a CEO and founder gives her an uncanny ability to listen, create, and find whitespaces to pitch in places that are often overlooked.
Working with the French Press team has been pivotal for Radical Health, not just as a company, but for me as I have been refining my voice as an emerging impact leader. Their ability to bring culture and detail, along with hustle and work ethic, is absolutely unmatched.”
Ivelyse Andino, Founder & CEO
Frequently Asked Questions
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HUSTLE lasts for 3 months, with ongoing enrollment. Each new cohort officially begins at the top of each month, with the first Onboarding AMA on the first Thursday of every month — which means you can sign up at any time the previous month to get access to the program the next month!
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The time commitment for this program is approximately 2 - 5 hours per week, depending on your pace and level of engagement. We’ve also designed it so that you can delegate tasks and assignments (or the entire course, if you wish) to a member of your team.
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Yes, this program is designed for both beginners and those with some prior knowledge of PR. Our unique curriculum is tailored for startups, scaleups, individuals, nonprofits, creators, artists, and small businesses to provide a comprehensive understanding of PR fundamentals, as well as advanced tactics and strategies to benefit entrepreneurs with a smaller digital footprint.
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Yes, this program is industry-agnostic, meaning it’s applicable to any sector, industry or function. Whether you're in ESG, tech, climate, education, food, fashion, finance, law, healthcare, politics, sextech, event planning, or any other industry, our lessons and frameworks are designed to be adaptable to your unique context.
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Absolutely! While the program is primarily geared towards founders, it's also valuable for anyone working at a startup who wants to learn how to do their own PR.
We also define “founder” broadly — this works for you whether you’re a business owner, service provider, solopreneur, or creator of any kind!
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If you're pre-launch, PR can still be a valuable tool to build buzz and create anticipation for your launch. Our program will guide you on how to identify your target audience, refine your messaging, and leverage your whitespaces in a way that aligns with your pre-launch objectives and helps you build relationships with media.