The 16 Visibility Paths

Designed after hundreds of conversations with founders, the 16 Visibility Paths help leaders understand and streamline their marketing and PR priorities based on their mission, reach, and growth stage.

You don't just see the bigger picture; you aim to redefine it.

The League of Rebels With a Cause defy traditional norms in favor of grand visions.

These 4 Paths are characterized by their focus on systemic change and social impact, all while maintaining a self-funded approach.

The Megaphone’s voice is loud, attracting attention and gathering momentum.

Visible+Pre-Traction

The System Architect is the brains behind the operation, orchestrating change from the shadows.

Hidden+Traction

The Revolutionary takes center stage, driving change with a visible, vocal presence.

Visible+Traction

The System Hacker builds momentum by changing systems quietly but effectively.

Hidden+Pre-Traction

In a world that often settles for band-aid solutions, you're building entirely new ecosystems.

The League of Earthquakes stand among the titans set on causing seismic shifts in entrenched systems.

These 4 Paths have a knack for sourcing external funding and a vision that addresses systemic problems.

A charismatic leader, you use your visibility and resources to rally people toward a common cause.

Often working behind the scenes, you're meticulously building the systems that will change the world.

As the Engineer, you're crafting your magnum opus that speaks for itself.

Even if your startup hasn't achieved traction yet, you're a master at garnering attention and investment.

You're not just another player in the game; you're changing the rules, one niche at a time.

As the self-funded geniuses crafting solutions for individual pain points, the League of Builders is focused on creating tailored solutions for niche markets or particular demographics.

Pre-traction and under the radar, you're tirelessly working to turn your concept into reality.

Hidden+Pre-Traction

Already having traction, you're a bit of a hidden gem, working behind the scenes to perfect your creation.

Hidden+Traction

Even if your startup hasn't achieved traction yet, you're a master at garnering attention and investment.

Even if your startup hasn't achieved traction yet, you're a master at garnering attention and investment.

As funded innovators, the League of Catalysts works to fix problems or address pain points at an individual level.

On one of these 4 paths, you're the fuel behind personal transformation, powered by the financial backing that enables you to scale quickly and effectively.

If you've already gained traction and enjoy the limelight, you're an Influencer. You're the face of the brand, and your thoughts shape its direction.

Still in the pre-traction phase but highly visible, you're the Pathfinder—a magnetic individual whose charisma attracts both funding and followers as you blaze your paths.

In the pre-traction stage and preferring to remain hidden, you are the Dreamweaver. You're shaping the future quietly, letting your innovations speak for themselves.

With traction and a preference for privacy, you're the Conductor, orchestrating change as you lead without seeking the spotlight.