FRESH OFF THE [french] PRESS

it's piping hot

☕️

it's piping hot ☕️

☕️☕️☕️

Betterland Foods™

#ANIMAL-FREE #SUSTAINABILITY

THE COMPANY:

BETTERLAND IS PIONEERING A COW-FREE PORTFOLIO OF PRODUCTS THAT ARE BETTER FOR YOU AND BETTER FOR THE ENVIRONMENT, STARTING WITH THE HOME STAPLE - MILK.

THE CHALLENGE:

AVOID DETRACTORS. CREATE MESSAGING TO EDUCATE CONSUMER ON BENEFITS OF PRECISION FERMENTATION. BUILD FROM ZERO DIGITAL FOOTPRINT TO HIGH-PROFILE INDUSTRY PLAYER.

Deliverables:

DISTINCT DIGITAL FOOTPRINT SEPARATE FROM PERFECT DAY (PROTEIN PROVIDER)

NEW LEADING INNOVATOR IN "COW-FREE DAIRY ARMS RACE"

PRESS RELEASE FOR FIRST SHELF READY COW-FREE DAIRY MILK

COMPREHENSIVE CONSUMER STRATEGY

TRANSITION SPOKESPERSON AND FOUNDER THOUGHT LEADERSHIP FROM FITNESS TO SUSTAINABILITY

MARRY MISSION AND 'TASTE': EDUCATE CONSUMERS ON PRODUCT QUALITY AND ENVIRONMENTAL IMPACT

How we found success:

identified angles that weren’t resonating
shifted our approach
obtained higher quality features

3 Months of Traction by the Numbers:

Critical growth increase starting from 0 -- Domain and Referring page growth percentages taken from first identified traffic.

40+ tracked premiere Publication Coverage, not including syndication.

In the first 3 months of working together and prepping product launches:

Domain Authority Increased by 566.7%
3.2M Views on Pub Features & Mentions
3.98B Viewership Garnered

LIZANNE HAS AN INFLUENTIAL BACKGROUND AS A PROTEIN PIONEER AND INNOVATOR, BUT NEEDED A DIGITAL FOOTPRINT AND NARRATIVE FOR HER NEW VENTURE AND DIRECTION INTO PRECISION FERMENTATION.

PODCASTS, THINKPIECES, & SPEAKING OPPS
Secured several of the top 0.1% podcasts globally. Secured several think-pieces and founder features in tier 1 publications (pending publication).
REDESIGNED NARRATIVE
Redesigning Lizanne's narrative as a pioneering entrepreneur returning to the industry, and ensuring she has a massive digital footprint as welL by helping her craft a narrative that is environmentally conscious with a sustainability- driven message.
MEDIA TRAININGS & INTERVIEW PREP
Conducted several different media trainings, continuously evolved messaging in
accordance with news cycles, built a messaging document and set her up for high profile podcasts, TV and print interviews.
EVOLVED NARRATIVE
We saw an opportunity to help Lizanne evolve her narrative and shift betterland away from just product-based stories towards uplifting the food industry as a whole.
Working with high level and high profile journalists to talk about why those products are important in the ESG Space, as well as attractive and delicious.

Betterland Milk + Woo Bars:
Various Exclusives
Three Press Releases
Visible traction coming out of each of secured Press Opps
Continuous pipeline of potential announcement throughout the rest of the Summer and Fall.