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FRESH OFF THE [french] PRESS

it's piping hot

☕️

it's piping hot ☕️

☕️☕️☕️

Radical Health

#HEALTHCARE-EQUALITY #ADVOCACY #COMMUNITY

Radical Health is [__], founded by Bronx native, proud AfroLatina, and healthcare industry leader Ivelyse Andino

The Radical Health team came to us as a successful business with traction, but they wanted to reframe their brand positioning and implement a more consistent thought leadership strategy.

Past PR engagements with other publicists had not led to their desired outcome, and they came to us for a PR refresh and visibility strategy across several initiatives.

Deliverables:

Online, Podcast, Print and TV Features

Copywriting & Op-Ed Placement & Support

TEDx Coaching & Speech Editing

Press Coordination with Partners

Intellectual Real Estate Strategy & Messaging

Media Training

Thought Leadership Branding Exercise

SWOT Media Landscape Analysis

Latina, Latina, Washington Post, Forbes, Crains NY, TEDx



Using our Media Landscape analysis, we hypothesized several factors that could change media reception and tested multiple angles to see what was resonating with press.

How we found success:

  • identified angles that weren’t resonating

  • shifted our approach

  • obtained higher quality features

We secured a live, local TV segment that lasted for 9 minutes, 4 minutes beyond the expected segment length. We were able to secure coverage not only for VWS, but for 3 other female founders in the plant-based space.

Our team flew out to support press attendance at the Vegan Women Summit, navigating over XX # of press. We successfully negotiated over XX interviews and coordinated with VIPs and publicists in-person for interviews. During a security threat for one VIP, our team quickly pivoted and executed a plan to make sure that the VIP was well-accommodated for and had a private space with which we coordinated and personally escorted each member of the press in and out of the room.

We crafted a full Book Launch strategy for Social Media and Press, as well as a Book Tour that garnered wide acclaim, including a PBS Channel 13 TV segment on the book.

6 Months of Traction by the Numbers:

The founder secured over 70 backlinks across X features, with over 4.5 k engagements at the 6 month mark. Coverage views exceeded X.

278 to 459 domains referred

Domain Authority Increased from 46 to 50 out of 100 in 6 months.

  • Description text goes here

  • ONGOING EVENT SUPPORT: TEAM FLEW TO HELP PREP BEFORE THE SPEECH ON THE DAY OF THE EVENT

    COORDINATED WITH EVENT MANAGEMENT TO ENSURE NO EVENT HICCUPS AND SET UP SPEAKER TECHNOLOGY APPROPRIATELY

    HANDLED ALL PRESS ENGAGEMENTS AND OBTAINED OPPORTUNITIES DURING THE DAY OF THE EVENT, INCLUDING A TELEVISED INTERVIEW

  • PRE & POST EVENT PREPARATION

    • COLLABORATED AND CO-CREATED THE SPEECH TOGETHER AND COACHED PUBLIC SPEAKING THROUGH MEDIA TRAININGS AND DEVELOPMENT MEETINGS

    • PROVIDED ON-SITE SCRIPT SUPPORT IMMEDIATELY PRIOR TO PRESENTING

    COORDINATING & MANAGING PRESS INTERVIEWS

    • ONGOING EVENT SUPPORT: TEAM FLEW TO HELP PREP BEFORE THE SPEECH ON THE DAY OF THE EVENT

    • COORDINATED WITH EVENT MANAGEMENT TO ENSURE NO EVENT HICCUPS AND SET UP SPEAKER TECHNOLOGY APPROPRIATELY

    • HANDLED ALL PRESS ENGAGEMENTS AND OBTAINED OPPORTUNITIES DURING THE DAY OF THE EVENT, INCLUDING A TELEVISED INTERVIEW

      MEDIA OUTREACH PRE AND POST TEDX

    • REACHED OUT TO PRESS AND MEDIA CONTACTS TO RAISE AWARENESS OF TEDX BEFORE THE EVENT

    • REACHED OUT TO PRESS AND MEDIA CONTACTS AFTER EVENT TO SPREAD WORD THAT CLIENT SPOKE AT THE INAUGURAL BRONX TEDX

our favorite hits

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our favorite hits 〰️

Snapshot images go here (cassidy)

Snapshot images go here (cassidy)